Mamitha Novelties was originally founded as Anadh Novelties in 1990. What began as a small neighbourhood shop has grown, over more than 36 years, into one of Vadavalli's most beloved retail destinations.
Today, Mamitha Novelties functions as a comprehensive one-stop shop for gifts, fancy items, cosmetics and seasonal accessories — trusted by generations of families across Coimbatore for its warmth, reliability and ever-changing collection.
We're especially proud of our reputation for imitation jewellery: covering items, glass beads, imitation pearls and festive fashion accessories that customers travel across the city to find.
A small novelty and gift shop opens its doors in Vadavalli, Coimbatore, serving the local community.
The store expands into toys, birthday gifts, school stationery and everyday fancy items, becoming a family favourite.
Recognition grows for our imitation jewellery — covering items, glass beads and imitation pearls sourced with care.
The shop is renamed Mamitha Novelties, continuing its legacy under a new name while keeping the same trusted service.
Mamitha Novelties remains a comprehensive destination for gifts, toys, cosmetics and festive accessories in Vadavalli.
Built on 36+ years of honest, friendly service.
A wide, ever-refreshed range under one roof.
A warm, welcoming experience for every generation.
Carefully chosen products, especially our jewellery range.
Visit us on Marudhamalai Road, Vadavalli — we'd love to welcome you.